Ashcorp is a global luxury group redefining how we experience the world through fashion, innovation, and impact. We inspire and empower generations to live intentionally, curating a lifestyle beyond the ordinary. Through Ashluxury, we uphold the integrity of luxury retail, offering over 100 international designer brands while Ashluxe continues to push boundaries in streetwear fashion. With offices in Lagos and Londo, Ashcorp connects fashion lovers in 50+ countries and territories with the world’s best brands.
Our impact goes beyond fashion. Through YAART Incubation Program we are shaping the future, driving creativity, youth empowerment, and innovation. Proudly Great Place to Work certified, Ashcorp is a place where creativity thrives, connections are made, and luxury is redefined.
We are recruiting to fill the position below:
Job Title: Commercial Lead, Ashluxe
Location: Lagos
Employment Type: Full-time
Role Overview
Mission (why this role exists):
- Working closely with the Managing Director, the Commercial Lead is the operator accountable for day-to-day commercial performance - revenue, margin, sell-through, and customer growth - across e-commerce, retail, and wholesale.
- The role translates Ashluxe’s commercial strategy into channel-level execution, with wholesale a key growth priority alongside a thriving direct-to-consumer retail and digital business.
- The role combines hands-on commercial leadership and account management with channel planning and data-led decision-making, ensuring profitable, sustainable revenue growth while protecting Ashluxe’s brand positioning.
- The Commercial Lead exists to own and accelerate revenue growth across all of Ashluxe’s commercial channels — e-commerce, brick-and-mortar retail, and wholesale.
Key Responsibilities
Multi-Channel Commercial Leadership:
- Own and grow revenue across all of Ashluxe’s commercial channels — e-commerce, brick-and-mortar retail, and wholesale.
- Balance and optimise the channel mix to maximise profitable, sustainable revenue growth.
- Set channel-level targets, pricing, and trading strategy, and own commercial performance and the P&L across channels.
Wholesale Growth:
- Identify, pitch, onboard, and manage wholesale partners, and multi-brand retailers across priority markets.
- Negotiate trading terms, margins, and agreements that protect profitability and brand positioning.
- Build, own, and grow the wholesale channel as a key engine of revenue growth.
- Own wholesale sell-in and sell-through, including range planning, order books, reorders, and account performance.
Retail & E-Commerce:
- Own key direct-to-consumer metrics, including traffic, conversion, average order value, and sell-through.
- Ensure a seamless, premium omnichannel customer experience across stores and online.
- Partner on clienteling, CRM, and retention initiatives that grow customer lifetime value.
- Drive the performance and growth of brick-and-mortar retail operations and the e-commerce platform.
Commercial Strategy & Revenue Growth:
- Translate the company’s commercial growth strategy into channel-level plans and revenue targets.
- Identify new channels, accounts, and revenue streams that strengthen profitability.
- Own forecasting, pricing architecture, and markdown and discount discipline across channels.
Data & Performance:
- Partner with marketing on data-backed demand generation that supports all commercial channels.
- Use sales and consumer data to inform assortment, pricing, and channel strategy.
- Track and report on commercial KPIs by channel, including revenue, sell-through, margin, and conversion.
Team & Cross-Functional Collaboration:
- Provide commercial input into product, pricing, and go-to-market decisions.
- Work closely with the MD, merchandising, marketing, and operations to align supply with demand.
- Lead and mentor the commercial team across wholesale, retail, and e-commerce.
Requirements
Key Requirements & Skills:
- Data-literate, able to turn sales and channel data into commercial decisions.
- Demonstrated success growing revenue across multiple channels, including building or scaling wholesale and driving retail and e-commerce performance.
- An existing network of wholesale and retail partners is a strong advantage.
- Strong understanding of omnichannel retail and e-commerce, including digital trading and customer experience.
- Strong negotiation, account management, and relationship-building skills.
- Commercially numerate, with confidence owning forecasts, margins, sell-through, conversion, and order books.
- Proven track record in commercial, multi-channel, or sales leadership across wholesale, retail, or e-commerce within fashion, luxury, lifestyle, or consumer brands.
- Entrepreneurial, hands-on, and effective in a fast-paced, high-growth environment.
Positioning:
- Is: A hands-on commercial leader accountable for revenue growth, channel performance, and sell-through across e-commerce, retail, and wholesale.
- Is NOT: A single-channel, purely strategic, or brand-marketing role; the Commercial Lead owns commercial performance across all channels and is measured on results, not only on setting direction.
